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Motivation 1 (The Motivation Process (Drives/Motives >, Search…
Motivation 1
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Needs Theory
Alderfer's ERG theory
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Frustration Regression
If a higher level need remains unfulfilled, the person may regress towards lower level needs, which appear easier to satisfy.
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Expectancy theory
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E -> P
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Rely on skills, ability, self-conficence
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