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DTEC WEBSITE AS A CONTENT MARKETING PLATFORM (PODCASTS (AUDIO LINKS ON…
DTEC WEBSITE AS A CONTENT MARKETING PLATFORM
MENTORSHIP
Scrap Union Platform. Add mentor blogs to Dtec website with facility to book a mentor + rate mentorship session
LEARNING
Learning Programs bookable via Dtec website.
Possible online courses
SOCIAL
Extracts for free to promote key
COMPANY LISTINGS
Dtec member companies listed
PODCASTS
AUDIO LINKS ON WEBSITE
Creation of regular podcast series
Content can feed into blogs + reports
REPORTS
Downloadable from website
Social
Key stats & extracts on social channels
BLOGS
Articles on specific areas of interest. Published on website & written by Dtec management/ members/powers
SOCIAL
Extracts on Instagram/ Twitter/ Facebook
Full articles on LinkedIn
Increase SEO by creating high quality content
INTERNATIONAL PARTNERSHIP SERVICES
FORUMS
Meetups
Booked via Dtec website
Small, specialist meetups/groups
Organised by Dtec member as Ambassador
Build community organically
SOCIAL
Posts & key insigts
EVENTS
Regular competitions
On radio or podcast
Link to podcast
Film + Edit
SOCIAL
Short snippets & edited content on social
Workshops
Dtec Forum (Startups 101 On-boarding)
Publish footage on Youtube (Possibly monetize?)
Access via Dtec website
SOCIAL
Book event via web link
Promote event
Summarise
Outline of mentors
SOCIAL
Snippets & key comments on social
Open to Dtec members (& Public?)
Grow Dtec's position as knowledge sharing center
Discussion groups on various topics
WEBSITE BECOMES CENTRAL TO DTEC COMMUNITY/UAE ECOSYSTEM
BRAND LOYALTY
SALES
CENTRAL SOURCE OF KNOWLEDGE
Website Advertising?
Possible Dtec members Area with login
Community Development
Loyalty scheme (future)
Data collection
STAFFING
Digital manager to cordinate
Technician with film/editing capabilities
Somebody to host podcast series - Scribe?
HIGH SETUP COST BUT LONG-TERM MARKETING SAVINGS
NEWSLETTERS TO HIGHLIGHT KEY CONTENT WITH LINK TO WEBSITE - DRIVE TRAFFIC