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Bootcamp bootleg Design Thinking (serves to (Show Don’t Tell (Communicate…
Bootcamp bootleg Design Thinking
method
Assume a Beginner’s Mindset
why
We all carry our
experiences
understanding
experience with us
how
Don’t judge
Question everything
Be truly curious
Find patterns
Listen
Really
What? | How? | Why?
why
serves to help drive to deeper levels of observation
Emotions and reasons that are at stake
how
Set-up
Start with concrete observations (What)
Move to understanding (How)
Step out on a limb of interpretation (Why)
User Camera Study
why
understand the lives of their users
understand the specific tasks
understands the environment to which there is no access.
how
Identify the people you are interested in learning.
Explain the purpose of the study
Provide a camera
make him go through the images
explain the meaning
Interview Preparation
why
Responsibility to prepare for interviews.
Especially in the follow-up with users
It is imperative to plan your interviews.
how
Brainstorm questions
Identify and order themes
Refine questions
Interview for Empathy
why
Want to understand thoughts, emotions and motivations
You can identify and design to meet those needs.
who
Ask why.
Never say “usually” when asking a question
Encourage stories
Look for inconsistencies
Pay attention to nonverbal cues
Don’t be afraid of silence
Don’t suggest answers to your questions
Ask questions neutrally
Don’t ask binary questions
Make sure you’re prepared to capture
others like
Extreme Users
Analogous Empathy
Saturate and Group
Empathy Map
Journey Map
Powers of Ten
Why-How Laddering
Point-of-View Madlib
Point-of-View Want Ad
serves to
Show Don’t Tell
Communicate your vision
using illustrative visual elements
tell good stories
Focus on Human Values
Empathy for the designers of the
feedback
Feedback is essential for good design
Craft Clarity
coherent view of the problems
feed the ideas.
Embrace Experimentation
We build to think and learn.
Prototyping it is an part of your innovation process.
Be Mindful Of Process
know the location of the design process
methods to use
objectives
Bias Toward Action
it's more about doing than thinking.
Bias towards doing and thinking and meeting.
Radical Collaboration
innovators with different origins
innovators with different points of view.
ideas and innovative solutions based on diversity.
mode
Empathize
what is
is the basis of a design process
To empathize, you:
observe. View users and their behavior in the context of their lives.
Engage. Interact with and interview users
through scheduled "interception" encounters
through short encounters.
Immersive. Experience what your user experiences.
why
The problems you try to solve are rarely your own, they are the users
Helps you learn about what they need
The best solutions come from the best ideas about human behavior.
Commit to:
Discovering the needs that people have
Guide innovation efforts
Identify the right users to design
Define
what is
It's a mode of approach.
Objectives
develop a deep understanding of its users
get to see problem: your point of view.
why
As proof, for a good point of view (POV)
Provides focus and frames the problem
Inspires your team
Provides a reference
Empowers team members
Fuels brainstorms
Captures the hearts and minds
Saves you from the impossible task
Guides your innovation efforts
Ideate
what is
aims to generate radical design alternatives.
represents a process of "amplitude"
The objective is to explore a space of solutions,
why
forms of ideation are leveraged to:
thus increases the potential for innovation
Take advantage of the perspectives and strengths of your teams.
Discover unexpected areas of exploration.
Create fluidity and flexibility in your innovation options
Test
what is
are the opportunity to get feedback on their solutions
refine the solutions to improve them
continue solutions
learn about its users
why
To refine your prototypes and solutions
To learn more about your user
To test and refine your POV