Structuring Presentations

Form

Structure

Evidence

Support the claims

Audience Presentation and Style

How to appeal to difference audiences

Post-Presentation

Good Takeaways

Setting Expectations for the Viewer

Promise Making

Promise Keeping

  1. Introduction
  1. The Body
  1. Conclusion

What you are going to say

say it

Tell them again in summary what you said

Importance of 3's

Repetition is very important

Simplify and Reduce Major Points

A single idea is best

everything said should support main thesis

Any extra ideas, add to "Future Projects"

Form

"Logos" LOGIC (Data / Evidence driven)

"Pathos" EMOTION (Narrative-drive)

"Ethos" CREDIBILITY (Speaker driven)

Strong Logical Appeal: Facts, Figures, Data

Credibility based on who the speaker is

Emotional story can be powerful, persuasive

If there's data presented, who provided this data? Their motives?

If an experiment, more sources that come to the same result = more credible

Judged by

coherence

probability

fidelity

do all parts of the story come together and sound plausible

a beginning, middle, and end

the likelihood of something

story conforms to our everyday experience and reality

true to the world we live

based on Name Recognition

Higher credibility if standing up for something that

goes against their interest

no vested interest in promoting X

what are you trying to achieve?

Inform people?

Give them advice?

Inspire people?

How much do you matter? How much authority do you have on the topic?

how would you know you are right? if you are wrong

More data needed if little experience and authority

less data require if otherwise

what's the best kind of data to support your claim?

why are you (speaker) telling the audience this info?

Be your toughest critic

  1. what are major objections to the position you hold?

need to be ready to answer them

  1. What questions would an expert ask?

be prepared to answer their questions

  1. What is missing?

what is realistic: under promise, over deliver

better to have a modest goal and meet it

Understanding your audience

Naive

Expert

need more background and more context to shape their opinions on your topic

can jump into the more data driven

Mixed

jargon and shoptalk are important here. show them you understand that

immediate

those that will ultimately hear the message