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Structuring Presentations (Audience Presentation and Style (How to appeal…
Structuring Presentations
Form
Structure
Introduction
What you are going to say
The Body
say it
Conclusion
Tell them again in summary what you said
Setting Expectations for the Viewer
Promise Making
Promise Keeping
Evidence
Support the claims
Form
"Logos" LOGIC (Data / Evidence driven)
Strong Logical Appeal: Facts, Figures, Data
Credibility based on who the speaker is
If there's data presented, who provided this data? Their motives?
If an experiment, more sources that come to the same result = more credible
"Pathos" EMOTION (Narrative-drive)
Emotional story can be powerful, persuasive
Judged by
coherence
do all parts of the story come together and sound plausible
a beginning, middle, and end
probability
the likelihood of something
fidelity
story conforms to our everyday experience and reality
true to the world we live
"Ethos" CREDIBILITY (Speaker driven)
based on Name Recognition
Higher credibility if standing up for something that
goes against their interest
no vested interest in promoting X
Audience Presentation and Style
How to appeal to difference audiences
what are you trying to achieve?
Inform people?
Give them advice?
Inspire people?
How much do you matter? How much authority do you have on the topic?
More data needed if little experience and authority
less data require if otherwise
how would you know you are right? if you are wrong
what's the best kind of data to support your claim?
why are you (speaker) telling the audience this info?
Be your toughest critic
what are major objections to the position you hold?
need to be ready to answer them
What questions would an expert ask?
be prepared to answer their questions
what is realistic: under promise, over deliver
better to have a modest goal and meet it
What is missing?
Understanding your audience
Naive
need more background and more context to shape their opinions on your topic
Expert
can jump into the more data driven
jargon and shoptalk are important here. show them you understand that
Mixed
immediate
those that will ultimately hear the message
Post-Presentation
Good Takeaways
Importance of 3's
Repetition is very important
Simplify and Reduce Major Points
A single idea is best
everything said should support main thesis
Any extra ideas, add to "Future Projects"