Interactionism - explain small scale everyday situations, labelling leads to a deviant career, moral panics come from labelling, deviancy amplification results from moral panics :check: good at investigating groups like criminals, drug addicts and subcultures, shows that humans can influence each other, shows the harm that labels do, helps us understand small-scale interactions, shows the dangers of media reporting :red_cross: Difficult to tes t the theory, doe snot explain why people commit crime in teh first place, takes the blame from the criminal, people can reject labels, does not explain power, some moral panics are serious and justified.