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Design Thinking for Communications Professionals (Principles (Develops…
Design Thinking for Communications Professionals
What's?
Is a state of mind
It’s a human-centric, holistic
To solve real-world issues employs
Empathy
Prototyping
Ideation
Experimentation
Work HORIZONTALLY across an organization
Is Iterative
Advantages
Has a focus on learning by doing
It’s crazy collaborative.
It is based on creativity and logic
Oblige to focus on humans and their needs
The five-step process
BRAINSTORMING SOLUTIONS
PROTOTYPING SOLUTIONS
DEFINING THE PROBLEM
TESTING THE SOLUTION
UNDERSTANDING & EMPATHY
Principles
Develops foresight
Focuses on the human
Is dynamic and iterative
Promotes empathy
Supports change
Reduces risks
Creates shared meaning
Relies on an adaptable process
. Is action-oriented
Combines logic and creativity
Solutions
Standardization:
Humanization
Relevance:
Value Redefinition
Growth:
Storytelling
Storytelling
Are remarkably durable strategies and tactics can be disrupted by competitors
Great way for shape and share a company’s true values
Great Tips
Make it Collaborative
Make it
Human
Make it
Structured
Make it
Real(ish)
Make it
Visual & Engaging
Make it Tangible & Performative
(Stories)
