An Introduction to Design Thinking (Empathize mode (is the centerpiece…
An Introduction to Design Thinking
is the centerpiece of a human-centered design process.
Watch and Listen
When you move from empathy work to drawing conclusions from that work
is a chance to start that process
in order to design for them, you must gain empathy for who they are and what is important to them
is to craft a meaningful and actionable problem statement – this is what we call a point-of-view.
Develop an understanding of the type
of person you are designing for – your USER
Synthesize and select a limited set of NEEDS
Work to express INSIGHTS you developed
Then articulate a point-of-view by
combining these three elements
is to create a list of “How-Might-We . . .?”
is critical to the design process
is also an endeavor to synthesize your scattered findings into powerful insights
is the mode of the design process in which you concentrate on idea generation.
by combining your conscious and unconscious mind, and rational thoughts with imagination.
technique is building
a process of considered selection
is your chance to combine the understanding you have of the problem space and people
is the iterative generation of artifacts intended to answer questions that
get you closer to your final solution.
Don’t spend too long on one prototype.
ID a variable.
Build with the user in mind.
are modes that you consider in tandem more than you transition between.
To ideate and problem-solve
To start a conversation.
To fail quickly and cheaply.
To test possibilities.
To manage the solution-building process
is when you solicit feedback, about the prototypes you have created, from your users and have another opportunity to gain empathy for the people
Show don’t tell
Ask users to compare
Iteration and making
the process your own
For simplicity, the process is articulated here as a linear progression
is a fundamental of good design.
To refine prototypes and solutions
is another opportunity to build empathy through
observation and engagement