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An Introduction to Design Thinking (Empathize mode (is the centerpiece of…
An Introduction to Design Thinking
Empathize mode
is the centerpiece of a human-centered design process.
HOW
Observe
Engage
Watch and Listen
Transition
When you move from empathy work to drawing conclusions from that work
is a chance to start that process
WHY
in order to design for them, you must gain empathy for who they are and what is important to them
Define mode
is to craft a meaningful and actionable problem statement – this is what we call a point-of-view.
HOW
Develop an understanding of the type
of person you are designing for – your USER
Synthesize and select a limited set of NEEDS
Work to express INSIGHTS you developed
Then articulate a point-of-view by
combining these three elements
Transition
is to create a list of “How-Might-We . . .?”
WHY
is critical to the design process
is also an endeavor to synthesize your scattered findings into powerful insights
Ideate mode
is the mode of the design process in which you concentrate on idea generation.
HOW
by combining your conscious and unconscious mind, and rational thoughts with imagination.
technique is building
bodystorming
mindmapping
sketching
Transition
a process of considered selection
WHY
is your chance to combine the understanding you have of the problem space and people
Prototype mode
is the iterative generation of artifacts intended to answer questions that
get you closer to your final solution.
HOW
Start building.
Don’t spend too long on one prototype.
ID a variable.
Build with the user in mind.
Transition
are modes that you consider in tandem more than you transition between.
WHY
To ideate and problem-solve
To communicate.
To start a conversation.
To fail quickly and cheaply.
To test possibilities.
To manage the solution-building process
Test mode
is when you solicit feedback, about the prototypes you have created, from your users and have another opportunity to gain empathy for the people
HOW
Show don’t tell
Create Experiences.
Ask users to compare
Iteration and making
the process your own
For simplicity, the process is articulated here as a linear progression
is a fundamental of good design.
WHY
To refine prototypes and solutions
is another opportunity to build empathy through
observation and engagement