Story Idea:
HR policy and communications - where and how do they intersect or fall apart?
OCAR Project
What is internal communications
What is the role of external communications
What remains to be done
Publish it
Revisit board policy
Style the content into a brand-consistent document
Distribute it
Get feedback from affiliates, etc.
What does this project say about internal communications
Causes
Harassment and legal risk
Professionalism
Efficiency
MLS compliance
Brand protection
Why was I brought on
Too many authors
Tone, style, content inconsistency
Needed clarity on where and how to publish
How does staff execute internal comms?
What is board leadership's role in internal comms?
Risks and pitfalls
Too many authors
Improper or unprofessional tone
Legal incompliance
Unclear objectives
Poorly identified audience
Improper publishing/distribution strategy
Audience rejection
Article components
Interview Stefanides
Sidebar: Risks and pitfalls
Project overview, motivation, outcome
Explainer: Internal comms
In a volunteer/member-driven setting
How does this project fit in with the rest of OCAR's rebrand