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Observations (Covert Observations (Advantages (more valid than overt…
Observations
Covert Observations
Advantages
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Find out more in-depth detail about why, who, where, when etc
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Participant Observations
Advantages
Valid- Groups are observed in a natural and authentic setting, therefore the data is more likely to be a true account of the group's behaviour
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Disadvantages
Unreliable- Being open ended and subjective research, there is no fixed procedure or standardised system of measurement and can't be replicated
Unrepresentative- Most participant observations investigate small-scale groups that aren't representative of the wider populations
not valid- The Hawthorne effect, due to how the observers likely to affective group's behaviour and the researcher is at risk of 'going native', meaning the researcher over-identifies with the group
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Practical issues- There are issues with getting into the group, staying in the group and/or leaving the group
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