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Imperial Corporate Events - https://www.youtube.com/watch?v=Jhadvtme41Y…
Platform -
The promotional film has been uploaded onto Youtube and this means that it can reach its intended audience as it would turn up in their recommended videos.
Form -
The promotional film is in the form of a story that shows the audience how the events have been set up , what happens at the events , how the people who attend the events act and how they have a really good time at the events.
Style/Tone -
Happy -
The film has a happy tone because everyone is smiling and laughing and this implies to the audience that the events are really fun and enjoyable. The film is also filled with lots of bright colours and this makes the film seem really happy and cheerful.
Exciting -
Because the film is filled with lots of bright colours such as red, purple, white and green that stand out to the audience, the film has a exciting tone that makes people want to go as its really dramatic and flashy.
Easy-going -
There is an easy-going tone throughout the film as everything flows together smoothly and it implies to the audience that the event has been planned out carefully and that everything that happens is meant to happen and that everything will go off without a hitch.
Structure -
The film is mainly made up off general views of the events; this includes the location, the staff members, the people who are attending the event and what types of food are been served at the event.
The film does however have four very short interviews with two females and two males, where they have clearly been asked to sum up the event in one word, they include "terrific", "fantastic", "blissful" and "wonderful".
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Medium -
The video is a promotional film that had been made to show what makes there imperial corporate events so unique and different from other events like it.
Text -
The only text that has been used is at the very end of the film when the companies logo appears with information about how to get involved with booking events with their company.
Music -
The music that has been used is an instrumental song that has a calm and soothing tempo and this goes well with the event being shown as the event is sophisticated and classy so it is important that the music reflects this aura as well.
Message -
The message of the film is that the company creates really classy, unique elegant events that will blow away everyone who attends their particular events and make them want to use the company themselves when they have to plan their own events.
Impact -
I think the film works well as it shows how well planned the events are and how all the stress of planning events has been taken away from the client and they can enjoy themselves without worrying about making sure that everyone goes off without a hitch as that is what the company has been paid to do.