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Questionnaire (Personal (Age-Group, education, Marital status), Wattpad…
Questionnaire
Personal
Age-Group
education
Marital status
Wattpad specific questions
Goals and end objectives to use the service
Amount of time spent in a regular weekday, weekend etc.
How they got to know about the service
Goals
long-term
short-term
Professional
Job Role
Pain Points
frustating Moments
Lifestyle
Preferences
Motivations
Task analysis/Specific Use case
Use of other similar services previously and in present
How, when, where, why they use Wattpad
Values
ASK
Surveys and questionnaires
Draw the Experiences
Cultural Probes by documenting Kit
Unfocus Groups
Review Form
Extreme Interviews
Five whys in consecutive questions
Narration
A day in life
job stories
FLY ON THE WALL
Historical Analysis
Informance
Long-Range Forecast
Narration
Personal Inventory
LEARN
User Stories
as a type of User
I want to ( some goal)
So that ( some reason)
Activity analysis
Character Profiles
cross-cultural Comparision
Secondary Research
Flow Analysis
LOOK
PERSONAL INVENTORY
Rapid Ethnography
Shadowing
Social Network Mapping
Time-lapse Video
User Personas
who are they
70% female Users
4/5 wattpad Users are millenials
Age
13-25
Students
College-goers
Searching for Jobs
Housewives
People who have access to Internet
People who have devices to read upon.
TRY
QUICK AND DIRTY PROTOTYPING
Scenarios
Be your own customer
Predict Next years Headline
Creating Empathy Map
Think and feel
Worries and aspirations
User Categories
3 different types of User Personas
ser’s values, interests, education, lifestyle, needs, attitudes, desires, limitations, goals and behavior patterns.
creating research
plan
IDEO CARD METHODS