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USER PERSONAS, Psychographics (Values, Activities, Preferences,…
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which phone (iOS, android, blackberry, etc- android
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languages - hindi, english
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family size- parents, 1 sibling
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motivations for using Wattpad- break from textbooks, genres similar to reading interests
social media apps- IG, twitter
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loyalty- high, needs engagement
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other apps/website used for reading- pratilipi, kindle
reading patterns- night-time reader, reads during break time, while exercising
interests- economics, business
opinions- liberal, open-minded
preferences- light, humorous, romantic/ educational
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Elder brother, mom and dad
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pain points- guidance through the app, choosing language
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