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East Devon Jelly Networking -https://www.youtube.com/watch?v=N5oIdPbuu98…
Platform -
The promotional film has be uploaded up onto Hodder Films youtube account, which makes it easier for people who are looking for network events, to find.
Form -
The promotional film is in a documentary form as it is made up of interviews and general views that give the audience information about the network, why the network events were set up , what type of people go to these network events and also why these people go the events.
Style/Tone -
Calm -
The interviewee's all speak clearly but also slowly, they were were not rushing through their answers and this shows the audience that everything has been well thought through and that everything has been organised to happen in a particular way.
Peaceful -
The music used throughout the film is a instrumental song using mainly guitar with a slow tempo and its quite quiet giving the network a peaceful aura around it. The interviewee's all talk calming and surely and this helps keep the peaceful aura as they are not frantically trying to come up with answers or rushing to get the interview over and done with.
Confidant -
The film gives off a confidant tone as everything seems to have been planned carefully as all the general view all fit together especially with what the interviewee's are saying during the interviews. The interviewee's also have a confidant tone as they all answer with a clear certainty and none of them hesitate or stutter over any of the answers that they give.
Structure -
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The film has three interviewee's, all of whom are female, and there are general views that reflect what they are saying during their interviews.
The film also has general views of the network branding, the network group chatting and laughing, having a good time together, making the event look inviting and welcoming for newcomers who may be thinking of joining the network.
Message -
The message of the film is that the networks are a really good place for everyone but especially freelancers and people who work from home to get out of the house and talk to a group of business people who are all really welcoming and happy to help each other with whatever problems they may be facing.
Text -
The font that has been used is quite sophisticated and this fits in with the sophisticated vibe that the rest of the film has been giving off.
The text is in the colour white and this makes the text really easy to read as it stands out from the background colours which is very important when you are presenting someone's name and title during their interviews.
Music -
The music that has been used is an instrumental song that has a really relaxed and slow tempo and rhythm that fits in with the peaceful tone of the film and makes the audience see how composed the film is.
Medium -
The medium is a promotional film that has been made to get a larger audience knowing about the Jelly networks, what they do and how they can help so many different businesses.
Impact -
I think that the film does have the impact that it wanted to have as it looks really professional and well planned out and this makes the audience want to go to the networks as they seem to be really organised and well thought through and that the advice they will be given will be valuable for their business.