7 the behavioral finance perspective
behavioral vs traditional perspectives
decision making
perspectives on market behavior and portfolio
traditional finance perspectives
on individual behavior
utility theory and bayes' formula
rational economic man
perfect rationality self-interest and information
risk aversion
behavioral finance perspectives
on individual behavior
challenges to rational economic man
utility maximization and counterpoint
attitudes toward risk
neuro-economics
decision theory
bounded rationality
prospect theory
the evaluation phase
traditional perspectives on market behavior
traditional perspectives on portfolio construction
alternative models of market behavior
and portfolio construction
a behavioral approach to consumption and savings
a behavioral approach to asset pricing
behavioral portfolio theory
adaptive markets hypothesis
review of the efficient market hypothesis
studies in support of the EMH
studies challenging the EMH: anomalies
support for the weak form of the EMH
support for the semi-strong form of the EMH
fundamental anomalies
technical anomalies
calendar anomalies
anomalies: conclusion
limits to arbitrage