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Materialism (Changes in Student Diversity (Wider Age Range, Less Diverse…
Materialism
Changes in Student Diversity
Wider Age Range
Less Diverse in SES (Richer student)
More online students
Recruitment is Anywhere/Everywhere
Increase demand for language fluidity
More competition with mega universities
change branding
need to find brand
colleges need to find own brand
competition among colleges within university
colleges/dept shut down
simplified brands
university brand matters less than program brand
marketing adjustment
more money in marketing
more pressure for efficiency of return on investment
more messaging
Admissions Based on Ability to Pay
individual student credentials matter less
decrease enrollment
unbundling of services
decrease funding of services
loss of services
services become concierge
services become clubs/subscription/memberships
drive for service efficiency
outsourcing of services
job loss internally
buildings and space repurposed
more classrooms
bigger classrooms
Personalize services to students wants/needs
more students
more stratification in program offerings
Worldwide campuses
smaller brick and mortar campuses outside campus
wider spread faculty recruitment
expectations for faculty mobility
build and plan to students demand
larger online foot print
expectation for faculty skill set changes
tenure goes away
more adjustments
loss share governance
less research
more faculty stratification
partnering with lower tier universities in other countries
funding
waived tuition across programs
programs are cost centered (profit margin)
programs cancelled base don profitability
pressure to cut cost
more adjuncts