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Akhilesh engagement tree (Custom targeting from OLX (Wishlist for OLX…
Akhilesh engagement tree
Custom targeting from OLX
Wishlist for OLX announcement
Doesn't engage
Engages
Goes to the App
App Download?
Yes
Relogs in & creates his wishlist / category interests
Automated content / listings push begins via the app
Continued engagement tracked
5 more items...
No
Reminder engagements via retargeting and continued Wishlist creation reminders
Goes to the site
Log in ?
Yes
No
Reminder engagements via retargeting and continued wishlist creation reminders
Custom targeting based on categories he interacted with before
Engages
Doesn't engage