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Bias, frames and the politics of news coverage 2, Bias, frames and the…
Bias, frames and the politics of news coverage 2
Bias, frames and the politics of news coverage 2
BBC Editorial Guidelines
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The BBC seeks to offer the greatest public value by working in partnership with others. We can often inspire and motivate audiences far more powerfully if we work with others
We should not automatically assume that contributors from other organisations are unbiased and we may need to make it clear to the audience when contributors are associated with a particular viewpoint
Agenda Setting
'Alternative facts'
to talk about alternative facts is to talk about the opposite of reality (which is delusion), or the opposite of truth (which is untruth).
Agenda Setting Theory recognises that the mass media may not directly and immediately influence audience attitudes, but instead sets an agenda, giving prominence to certain issues over others
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Accessibility
Accessibility implies that the more frequently and prominently the news media cover an issue, the more instances of that issue become accessible in audience's memories
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in which elite policy makers' agendas are treated as the dependent variable ("political agenda setting")
the media and public agendas might influence elite policy maker's agendas (i.e. scholars should ask where the President or members of the U.S. Congress get their news from and how this affects their policies) (Rogers and Dearing, 1988)