Daily Mirror (US Election 2016)
Media Language
Barthes Semiotics Theory
Use of American iconography (Statue of Liberty) will have immediate cultural significance for the reader who will be able to create meaning in the associations they have with this sign
Contemporary audiences are more likely to be familiar with the codes and conventions of tabloid newspapers like the Daily Mirror and the sensationalised mode of address that they have
The image of the Statue of Liberty draws the reader's attention
The Statue is seen to be weeping into her hands which creates meaning for the audience and is intended to be read as connoting despair
The background of the image contains dark clouds which can be interpreted as foreshadowing future events
The bold headline "What have they done?" positions the American voters as to blame for Trump's victory
The headline at the top of the front page "It's President Trump..." also suggests foreshadowing
Audience
Gerbner Cultivation Theory
Audience exposure to repeated patterns of representation (of Trump) by newspapers may shape and influence their views and opinions
Target audience of the Daily Mirror: C2DE, over 35 and working class Labour supporters
The Trump election win edition will target that group as it highlights right wing conservatism and attempts to instil fear in the reader
Highlighting Trump's intentions for the US will potentially enrage readers with a left wing political stance
This is furthered by the use of pronouns such as "we" to suggest the impact that Trump's victory will have on the collective global audience
Industry
Curran and Seaton
The Trinity Group is the largest national and regional multimedia content publisher in the UK
Hall's Reception Theory
The Daily Mirror is able to promote a hegemonic-dominant reading of its viewpoint on Trump's victory through the use of encoding and decoding, which is fully accepted by the reader
The Trinity Group have maintained their position in the UK market despite falling sales of the Daily Mirror and other mainstream titles by diversifying into regional news
The diverse pattern of ownership has allowed them to create the conditions for more varied and adventurous products
Launching of Mirror Online due to downturn in print sales, and also it has a stronger presence on social media platforms
Tabloid newspaper