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How do different audiences receive, interpret and respond to propaganda…
How do different audiences receive, interpret and respond to propaganda differently? :smiley:
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Two-step flow theory
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Found that the Hypodermic Needle theory wasn't the case anymore as people had become more active when it came from taking everything said over the media as fact
If the information is said from someone with reasonable amount of influence and power, people are more likely to hear it from them rather than straight from the media.
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Hypodermic Needle theory (outdated)
Originating in the 1920s
First attempt as to how audience would react to media
back then people must habe belived them so they kept being mafe
Rambo was an influence
Parents were influened
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Dating back to the 1920's, this was the first theory on how an audience consumes media. Saying that the audience absorbs media passively and doesn't challenge or question the information fed to them
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This theory is when the intended information/message that is distributed is fully received and accepted by the audience.
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Radio and cinema were the new thing 
is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.