Idea Generation - Two
The Client -
Dogs Trust - Snetterton
Dogs Trust was founded in 1891
It is the largest dog welfare charity in the UK
Their Constitution - Our mission is to bring about the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction
The Idea -
Interviews -
The manager from one of the Dogs Trust charity shops in Norwich
telling the audience why Dogs Trust have charity shops and how to get involved with the charity shops in your area
A member of staff from the Snetterton Dogs Trust center telling the audience about Dogs Trust, why Dogs Trust is so important in today's world, and how members of the public can get involved with helping Dogs Trust
A member of the public about why they like Dogs Trust and why they would be willing to give a donation to the charity
Shots of the Dogs in the center at Snetterton - To try and make the audience want to go and rescue one of the dogs that are still at the Dogs Trust center
Shots of the charity shop - The interior and exterior
Target Audience -
Age -
Parents -
30-50 years old
Children -
5-13 years old
The retired -
65-70 years old
Gender -
Male
Female
Social Grades -
Grade E - Casual/Lowest grade workers
Grade D - Working Class
Grade C1 - Lower middle class
Grade C2 - Skilled working class
Families
Shot Types -
Close Ups - Of the dogs
Mid/Close up of the interviews
Mid shot - The exterior of the charity shop
Close ups - The charity shop branding
Close ups/mid shots of the interior of the charity shop
Location -
Dogs Trust Snetterton - North End Road, Snetterton, Norfolk, NR16 2LD
Charity Shop - 1 High Street, Attleborough, Norfolk, Norwich, NR17 2EH
Equipment -
Canon 6D DSLR camera
Tripod
Lapel mic
Additional lighting
Boom mic
Production Crew -
Director - Rebekka Davies
Camera - Rebekka Davies
Editor - Rebekka Davies
Interviewer - Rebekka Davies
Helper - Hannah Lacy
Participants -
Member of staff from the Snetterton center
Member of staff from the Norwich charity shop
Member of the public
Length
4 Minutes