Ideas Generation - One

The Client -

Lioness

Lioness is a networking program created for business women. It takes place one a month - always on a Friday morning - and its main job is to get business women more confidant when it comes to networking and being in a room of mainly strangers.

Lioness also has a sister Facebook group that goes under the name Roar - Roar is free to join, Lioness is not, however - and Roar allows its members to ask questions and get advice about their businesses in a safe and secure environment without feeling like they could be judged for not know the particular information that they are looking for.

Lioness was set up in 2018 - It has recently had its first birthday.

The Idea -

1 - The video will start out with a Facebook live - done by Nat -, but it will only be the introduction of one - so that the audience will be able to see what her lives which take place once a week will look like.

The creator of Lioness and Roar is Natalie Davies

2 - There will then be an interview with Nat, giving the audience basic information about Roar and Lioness; why and when she set them up, who she thinks should join them and what the reception to them has been.

3 - There will then be scenes of the Lioness network - demonstrating what happen at the networks so the audience know what to expect

4 -There will then be an interview with a client of Nat's allowing the audience to find out how joining Roar and Lioness will make a difference to their businesses and themselves as individuals from someone, who has been helped by the group.

5 - Finally there will be more shots of the network; Nat talking to people, the members talking to each other.

Target Audience -

Age Range -

35-50 years old

Gender -

Female

Business Owners

Newer businesses

Established Businesses

Social Grades -

C2 - The skilled working class

C1 - The lower middle class

Shot Types -

Mid Shots - The interviews

Close Ups - The interviews

Close ups/Mid shots/Long shots - The networking event

Mid shots - The one-on-one meeting

Locations -

Cherry Tree Norwich - Dereham Road,Norwich, NR5 5TD

House - 129 Poethlyn Drive, Costessey, Norwich, NR8 5BP

Equipment -

Canon 6D DSLR camera

Tripod

Additional lighting

Lapel mic

Boom mic

Participants -

Natalie Davies - Creator of Lioness and Roar

Other member of Lioness and Roar

Length - 3 Minutes

Production Crew -

Director - Rebekka Davies

Camera - Rebekka Davies

Editor - Rebekka Davies

Interviewer - Rebekka Davies

Helper - Hannah Lacy