Introduction to the Entrepreneur's Perspective (The Entrepreneur'…
Introduction to the
The Entrepreneur's Perspective (Part 1)
What went wrong?
Push to Market
Important to beat competitor
Likelihood of buying 1 platform
Promised to distributors, customers
Against spending vs return
On Market 1.5 Months before Recall
On overall Smartphone Market
Stop the Bleeding
Steps to rectify issue
Ensuring problem does not repeat
Prevent cliff drop of sales before and after
Product was HIGHLY rated before launch. Rarely does Samsung beat Apple
Not Willing to Make Trade-offs
Engi Perspective: Wanted Cost, Schedule, Quality
Everything into phone, price, schedule
Not a M-V-P: Had to do everything and everything perfectly
Recall and Refurbishing
Rushing to push 3rd Party Battery
Business's Responsibility of Re-introducing Product
Longer it goes on, worst it gets
1 Communication > Resolution
2 How to resolve the problem
3 How to recover
Need to disassociate ASAP
what do I do now?
what do we do now?
Ambiguity & Conflict bt Perspectives of Problem
How could the problem have been solved?
Open Response: How could the problem have been avoided?
The Entrepreneur's Perspective (Part 2)
In-house testing susceptible to release pressures
vested interest in product
No one willing to tell the boss NO or there are FLAWS
Unable to negotiate and compromise
Where Priorities Lie
Did not want to listen
How it could be improved / done right
Need to step back
After Action Review
Do it differently next time?
Can we still do this now?
What questions should be asked?
How would you have solved the problem?
The Entrepreneur's Perspective (Part 3)
Their concluding remarks
Live Session Reflection Exercise