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The things we design create the culture and community we exist in : (How…
The things we design create the culture and community we exist in :
past designs
Past designs create timefulness which allows us to locate ourselves in the scope of time
We have been designed by what we have designed in the past. We will use these objects to design for the future
We live with what we create: language, cities, tools, objects
future designs
culture becomes more diluted the further we move into the future
New cultures are formed through isolation. A connected world means one new culture will develop together
We are more comfortable around people with similar cultures and backgrounds
Culture is a person's accumulated knowledge and experience that is socially transmitted
"Every generation needs a new revolution"
Design
behavior
culture
"relevance to culture is not optional"
Under Armour Identity
It is essential to be inclusive. Under Armour values
love athletes
stand for equality
fight on together
create fearlessly
always connect
stay true
think beyond
celebrate the wins
World culture of the future
Sustainable
Connected
Empathetic
Creative
Wholistic
Beautiful
Parametric
Kind
How do you connect meaning, purpose, and identity to culture and community?
E Pluribus Unum - "Out of many, one"
Attention is the hinge between conscious control and the patterns of reactivity that are predetermined by the psychological system of the environment
Using color, patterns, and fit to catch the attention of a user based on psychological predispositions
Designs generate collective behaviors that shape our collective experiences
Project Purpose
Design for the future in a world that appreciates design as a partner to technology that is influenced by the past and continues to drive the future
Create a footwear line that reflects the wholistic convergence of world cultures through significant colors, patterns, shapes, words, and artifacts
Personal meaning
Looking to the future of worldly cultures and technologies will connect me with a higher level of design thinking
Culture
others
equality
empathy
community
environment
sustainability
you
Image
Fashion