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External Brand Launch Plan (Customers (Customer events - build…
External Brand Launch Plan
Non-Customers
Social Teaser Campaign (1 month in advance)
Competitions 'built with'
video
brand video
'specialist interviews'
'advice'/'tips'
day in the life of - the people behind 'xperience' (talent attraction)
case studies #builttwithxperience
corporate?
IGs,
timeline, history, evolution (evolution of man chimp to business man)
proposition (4 pillars)
facts - # locations #customers #competencies
link to 'days'
Digital Advertising
geo targeted ads
ppc
Social
LIN
FB
youtube (pre-reel)
spiceworks
Interactive content/game - 'built with'
influencer marketing?
local advertising/PR
outdoor media
cabs/ buses
roundabout sponsorship
bill boards
blimp above building
Local PR (engage agency)
'built with....'
link to CSR - support local school tech projects? Building robots?
outdoor challenge 'build' #builtwith
celebrity endorsement
Print
local publications
sponsorship
local teams... building community #builtwithxperience
events?
radio?
Customers
Multi-Touch Direct Mail (reinforce)
Gifts/Promo
'built with' theme - Jenga, lego, propeller kit, puzzle (link to social competition? #builtwithxperience?)
power packs? laptop camera cover? coffee cups?
Collateral
Brochure
Timeline
Letter to announce (more education required for Peterborough) - talk about the 'story'. Why? Why now?
Drip Email (pre-launch - 1 month after internal 'coming soon'
Interactive?
overview 'you may notice some changes', ''you've shaped it' > website coming soon (video trailer?)
Customer events - build relationships + awareness
wine/gin tasting
race day
open day?
road shows?
ABM (Punch?)
suppliers (p;re- external launch)
email? with branding (assets)
Prospects