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image (Development and operations (Microprocessors, NAND flash memory,…
Steve Wozniak & Steve Jobs
1976 - The first Apple computers:
Redefine the standards for product, marketing and industry innovation techniques
Apple I & Apple II
Apple III
Failed because of disagreements
between Presidents
Lisa (Local Integrated
Software Architecture)
First personal computer with an implemented
GUI (Graphical User Interface) (Xerox)
Windows
Hierarchical file system
Folders
Icons
Mouse
Drop-down menu bar
Copy & paste
Steve Jobs got demoted for constantly
pushing back Lisa's release date
Macintosh - Improved GUI
Did not dominate consumer market
Steve Jobs got demoted once again
Macintosh XL
AppleTalk (LAN)
New Folder command
Steve Jobs resigned from
Apple & created NeXT
1977 - Apple logo
Steve Jobs on NeXT
User-friendly
Aesthetically pleasing
Running powerful software as efficient as possible
Steve Jobs was re-hired
as CEO on Apple & bought NeXT
Innovative mastery
Never seen before features
iPod
iTunes Media Store
Organizational Structure
Hardware
Software
Business support services
Business Philosophy: "Think different"
Design and develop their own O.S., Software & Hardware
Innovation for staying competitive
Product
Business process
Business model innovation
Current products
Macbook Pro & Macbook
Designed for students and general computer users
Best-valued laptop in the U.S.
Mac OS X
Features never included on any previous O.S.
iPod and iTunes Media Store
First to have a touch-sensitive screen
Wi-Fi networking
iPhone
Success attributed to factory-installed applications and created by 3rd party developers
iPad
Combines all of the other products in one, being the most advanced technology
Future plans
Greener apple: products are more than 50% recyclable components
Synergize products and services with all types of media content
Development and operations
Microprocessors
NAND flash memory
DRAM
LCDs
Lower product prices, despite of affecting profit
margins
Apple's success now depends on third party developer's ability to continue creating software applications
