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image (Uncontrollable Environmental Factor (Economical Factor, 7th largest…
About Taco Bell
Products
Quesadillas
Burritos
Nachos
Tacos
Mostly Mexican inspired food
7,072 outlets worldwide
93% owned by Franchise
Currently has 35 outlets in India
Master Franchise BHPL owns the 35 stores
Expansion through PARTNERSHIP with BHPL
Add 600 outlets in India
Uncontrollable Environmental Factor
Economical Factor
7th largest economy
GDP $2.4 Trillion
Higher purchasing power
Technological Factor
India has both 3G & 4G tech
Strongest IT sector
Significant advancement in Tech
Controllable Environmental Factor
Product
High quality Mexican inspired food
Top 10 food item include Chicken Quesadilla
Little to no vegetarian food
Price
Competitive and affordable prices
Easily affordable to everyone
"$5 boxes" "$1 craving box"
Conclusion
Successful
Recommendations
Create "vegetarian" menu
Offer food delivery services
