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Day03 : Website Analysis (Moodboard (Golden Circle by Simon Sanek,…

- - - - Page tree
        
        Landing
        
        Toolbar
        
        Connectivité
        
        Références
        
        Tarifs
        
        Qui sommes-nous ?
        
        Accueil des nouveaux utilisateurs
        
        nouvelles & actualités
        
        demandez une démo
        
        Nous contacter
        
        Ask your Hotel Technie ( :fire:: fr ?? )
        
        Solutions
        
        Moteur de réservation
        
        Système central de réservation (CR..)
        
        Channel Manager
      - From Dario in Slack :raised_hand_with_fingers_splayed:
      - Champ lexicale
  - - - Page tree :evergreen_tree:
        
        Landing
      - On Confluence page, Clara and Nicolas
      - Champ lexicale
    - - On confluence page, Clara and Nicolas
        
        Un paragraphe introductif et explicatif de la plateforme
        
        Intranet
        
        plateforme de crowd sourcing
        
        avec un accès pour créer, poster, commenter et voter sur des user stories
        
        Open Innovation :!?:
      - Page tree :evergreen_tree:
        
        Landing
      - Labled as the newcomer :warning:
    - - On Confluence page, Clara and Nicolas
        
        three links with explanatory links
      - Page tree :evergreen_tree:
        
        Landing
        
        signup for free
        
        burger menu
        
        Why Mailchimp?
        
        Marketing Platform
        
        Overview
        
        Audience
        
        Overview
        
        Marketing CRM
        
        Adience Dashboard
        
        Tags & Segments
        
        Lookalike Audiences
        
        Address Finders
        
        Brand
        
        Overview
        
        Content Studio
        
        Templates
        
        Campaigns
        
        Overview
        
        Social Media
        
        Landing Pages
        
        Digital Ads
        
        Email
        
        Postcards
        
        Automations
        
        Insights
        
        Overview
        
        Reports & Analytics
        
        Smart Recommendations
        
        Integrations
        
        Pricing
        
        Search
        
        Signup
        
        Login
        
        Ressources
        
        Overview
        
        Mailchimp 101
        
        Marketing Tips
        
        Success Stories
        
        Guides & Tutorials
      - Champ lexicale
      - Charte graphique :female-artist:
        
        Font
        
        Heading
        
        Cooper
        
        Body
        
        Graphik
        
        colors
        
        Body
        
        White (#FFFFFF) :fire:
        
        Mustard yellow (#FFE01B) :yellow_heart:
        
        Button
        
        Dk green (#1D474E)
        
        Logo
        
        Pure black (#000000) :black_circle:
        
        Style
        
        handrawn icons
    - - On Confluence page, Clara and Nicolas
        
        contents
        
        A propos
        
        Vision
        
        Valeurs :check:
        
        Present a plateforme de marque :sparkler:
        
        Features
        
        Prix
        
        :warning: How susceptible to change is this?
        
        :fire: Anchrages :frowning_face:
        
        :unamused: Doubtful customer
        
        Smart investissment
        
        Témoignages
        
        Who :!?:
        
        Decision makers :question: :female-judge:
        
        Final users :question: :female-office-worker:
        
        Travelers :airplane:
        
        Employees :computer:
        
        " Next step "
        
        Client -> ask for a demo
        
        Job > job page
        
        :warning: What says that they wouldn't be interested in everything / reciprially :fire:
        
        Investisseur > Ask for a deck
        
        Expert -> Expert page
- - - - How are we qualifying these visitors :question:
        
        Who are the ones that matter :question:
        
        Types of clicks and actions
        
        Of the most prioritised targets, what are their online habits and contact points :question:
        
        Behaviours :star:
        
        How legal is it that we are tracking them / following up :female-judge:
      - Compagine Google Adwords (voir stratégie semantique) :fire:
      - How are we capturing this data :question: Google Analytics :explode:
      - How are you getting people to come to the site :fire: :fire: :fire:
        
        Marketing campaign
  - - - Whose opinion matters :question:
  - - - Application downloads / views :eyes:
      - Queries
        
        Dedicated job and contact emails :bulb:
        
        Highly responsive twitter :smiley:
  - - - What is conversion for you :question: :explode:
        
        CPA defined actions :!!:
        
        Demand demo :weary: