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Audiences Advertising (Tide (Gerbener argues that exposure to repeated…
Audiences Advertising
Tide
Gerbener argues that exposure to repeated patterns of representation over long periods of time can influence how they shape their world
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According to Gerbner, the repetition of these messages makes audiences align their own ideologies with the ones of the advertisements
Water Aid
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Theory: Audiences questioning the constructed world created by stereotypical charity adverts and be more open to Water Aid's ad
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Audiences might respond to the representations they see in the advertisement by wanting to imitate the type of lifestyle shown in the advert.
Audiences Radio
Hall's Reception Theory
Dominant position
Audience that would align with the messages would consist of young to middle-aged, feminists and/or females.
Oppositional position
An audience opposed to the programme would consist of, typically, males.
To the nature of the programme, a male audience would feel secluded from the programme.
The presenter is of similar age to the target audience. Her northern accent also makes her more relatable
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Audience is constructed through the style of the programme and the choice of guests – guests tend to be educated and often highbrow
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