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Marketing Mix (Place (Outlets (Intermediaries, Direct), Logistics (Store,…
Marketing Mix
Product
Core
Basic funtion
Augmented
Additional benefits
Place
Outlets
Intermediaries
Direct
Logistics
Store, Ship
Promotion
Stage
Action
Desire
Interest
Awareness
Types
Advertising
Sales promotion
Direct selling
Public relation
Price
Penetration
Low price, high sales
Skimming
High price first, then reduce
People
Process
Physical Evidence