Analyze
Competitors(Compare)
Website
SEM
Traffic
SEO
Website speed
Plugins
ALT tags
Analyze SEM experience
Analyze website's traffic
Compare 3 competitors specially in digital marketing
Backlinks
Content
qualified or not
Number of back-links and evaluate quality
Useful keywords
Introduction
Company BIO
Executive summary
The Problem
What you need
Solution
Solution overview
Scope and Deliverables
Our team
Proposal
Metrics
Terms
we explain our promotions and effect on seo , smm conversion rate and ...
Competitive Analysis
Online Marketing
Marketing Plan
Background and Business Objectives
Image and Branding
Market/Industry
Sales and Buying Process
Mission and Vision
General Marketing
Target Audience
Client Needs Analysis
Marketing Message
4 questions
2 questions
4 questions
3 questions
5 questions
6 questions
3 questions
4 questions
5 questions
4 questions
3 questions
10 questions
4.Answered Goals :
Image and Branding
Background and Business Objectives
Mission and Vision
Marketing Message
Competitive Analysis
Market/Industry
Marketing Plan
Sales and Buying Process
General Marketing
Client Needs Analysis
Target Audience
Online Marketing
2
3
1
4
Social media
Retweet
Engagement
Posts
Determine Followers
Followers
Engagemant
Posts
Posts
Egagement
Likes
2
3
1
4
2
3
1
3
4
2
5
1
3
4
2
5
1
6
2
1
3
4
2
5
1
5
6
4
7
3
8
2
9
1
10
2
3
1
2
3
1
4
For understanding which business is B2B or B2c
Finding the main problem in that business
if a business has product/products we should focus on product marketing with product content orientation. if it doesn't have a product, we should focus on its Competitive advantages.
The answer depends on content format if he/she chose 1,2,3,5,6, If chose others we can skip this question.
The most important first step to take before marketing your business is to know where you are going as an organization
Designing Logo for businesses which doesn't have Logo
If the business has logo we should convince him/her for using to our service
if yes, OK
if no. we can offer our website design service (UI, UX design) or based on her or his offer we can help them.
in this question we can evaluate company's maturity, and understanding ' they have LinkedIn, Facebook accounts. thus it doesn't need to create accounts for each one.
This question helps us to make an accurate personas and slogan
If a company has a slogan and suitable message we will able to market its slogan and design social media post based on that.
If a company doesn't have a slogan by this question we can make a suitable one. this question specify brand personality.
This question helps us to focus on this opportunities and adopt the business with this opportunities. Opportunity in SWOT
Measuring of digital marketing optimistically
It can use as strength in SWOT
usage in SWOT table as Threats
Inform about sale cycle or sales funnel of specific industry
For finding B2B and B2C product and literature of contents
Demography of audiences for social media activities and content
Finding Competitive advantage for using in social media and content
Finding history of Offers and Competitive advantages
Finding difficulty of marketing and issues
If yes we make challenge with company's knowledge by explanation at the rest
For using SWOT threats
Analyze competitors steps in analyze
- How To Content
2
Based on our proposal and services a client can request additional services. then we can run extra campaigns or marketing activities.
Main duty of their website
if yes that is ok
if no we should run cpc campaign for making audiences qualified.
Evaluate activities and attitudes
For finding which social media are important for activity
The main duty of the business's website. we can understand content and social media formats.
Importance of analyze and giving report in its organizational culture.
finding additional features
CPC , display and other campaigns which can optimize the performance
Usage of analytics for website and attention to statistics
Exception
11
Evaluate money effort
Previous culture of budgeting
If chose any of answers, we have to lead the business to online marketing
if chose 3 beginning of answer it needs to improve
if chose NO we should create a website from the beginning
understanding the sales process and focus on the sales forms for improving the marketing effeteness
Additional information about sales involved. this question is completing the previous question
which kind of offering is more effective? when we know the answer of this we can create promotions and campaigns
for designing a sales funnel . does that company have any knowledge about sales step?
The main question of customers. when we know answer to this question we know that which issues should market better.
this question means do you any thing a bout marketing
finding the competitive advantage
making testimonial / do you have?
Have you ever used?
4
3
1
Fill the second column like the example in first column
Section 1: Giving score to his/her answer
section 2: Our infer from answers
Overall: our approach and content generating method
2.Expert packages
SEM
Social Media
$5700
- Campaign optimization
- Keyword optimization
- Ad management & testing
- Landing page testing & development
- Extension development
- Monthly reporting
300$
Facebook Ads
Instagram Ads
Ads campaign set up
Set up Social media dashboard
Custom Images(Additional cost for Image Editing)
Weekly Report
Monthly Report
SEO
$2000
- Monthly reporting
- Google Analytics
- Content strategy and development
- Link-building
- Onsite SEO
- Competitor analysis
- Keyword analysis
9.Strategic Plan
click to edit
Evaluate Budget
Audit and plan your paid media campaigns.
Gathering all the reports (General analysis)
Audit and plan media campaigns.
Evaluate your existing digital channels and assets.
Identify goals and the digital marketing tools they (customers) need.
Building personas.
Social media dashboard setup
load posts
choose free plan (available for 3 social media)
scheduling
Proposal for seo package
Situatuion analysis
Our team
Testimonials
Cover letter
Who we are?
Our Services
Time frame
Introduction
Your investment
Description of services
Competitors Analysis
Our Approach
Deliverable
Term and conditions
SEM package's proposal
Reporting
Terms and conditions
Your Investment
Overview
Video Ads
Campaign Management
Time Frame
Scope of service
Measurement and key performance indicators (KPI)
Strategy
Research
Campaign setup
Search Ads
Bid optimization
Landing pages
Keywords
Text Ad development
Ad group
- 3 box Offers
Basic
Enterprise
Pro
What is the highest level of school your typical customer has completed or the highest degree they have received?
Which Social media is the most popular among your customers?
How much do they earn?
What is your Company name?
How old are your typical customers?
What gender is your typical customer?(if you are B2C answer to this question)
What do they live?
Which type of contents that they attract?
12.Monthly report
Conversion report
Media reach
Generated customers
Web visitor generated
11.Gantt chart
Create a gantt chart for managing tasks
6.Calendar to fill
Target Persona(s)
Keyword(s)
Publish Date
Offer/CTA
Content/Details
Social media package proposal
Executive Summary
Social Media Goals
Target Audience
Competitive Analysis
Content Strategy
Next Steps
10.Action plan
Framework Implementation – Action Plan Detail
Goal
Task list
Campaign
start date
Person days required
Elapsed day
Finish date
total elapsed days
Responsible staff member
Other personnel involved
Expected outputs
Notes
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FROM
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