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CH2 Marketing environment information (The variety of marketing…
CH2 Marketing environment information
The variety of internal and external
Competitor analysis
Company analysis
Consumer analysis
Marketing analysis
SWOT analysis
W(weakness)
O(opportunity)
S(strength)
T(threat)
Strategies
Retreat strategy
Stable strategy
Offensive strategy
Defensive strategy
The variety of marketing environment
The variety of population
The variety of health
Economic downturn
Home economic
Technology
結論
做SWOT分析是所有公司最基本的工作