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CH9 Sales promotion strategy, integration strategy and spokesperson…
CH9 Sales promotion strategy, integration strategy and spokesperson strategy
Promotion mix
Sales forces
Publicity
Sales Promotion
Direct Marketing
Advertising
Sale promotion strategy
Reasons
Money(how much is it)
Not big different in main product
Competition between competitor
How did promotion work
Financial purpose
Affect performance effectively
Clear in stuck expired products
The usage of promotion tools
To the distributors
To the employers
To customers
Advertising
TV advertising
Online advertising
Spokesperson advertising
Advertising agency
In-store marketing
Event marketing
Activity marketing
IMC
Tangible benefit
Intangible benefit
Business to business
Marketing
Above the line
Below the line
結論
包含了很多相關的行銷方法(廣告，代言人等等)