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Chapter 5 (part II) (4C analysis (Capacity (5 competitive forces (Power of…

- - - - Power of buyers/ customers
      - Threat of substitutes
      - Power of suppliers
      - Threat of entry
      - Rivalry among existing competitors
    - - cyclical or non- cyclical industry
      - the industry's growth prospects
      - published industry statistics
    - - track record/ operating history
      - management's strategy and execution
      - competitive position
      - ratios and ratio analysis: profitability + CF, leverage, coverage