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Communicating CSR externally (benefits (profitability, competitive…
Communicating CSR externally
benefits
profitability
competitive advantage
enhanced brand image
thought leadership
increased loyalty
gain insights in current...
green brand knowledge
green brand image
green brand awareness
CSR communication
CSR actitivities
criteria segments
advertising effectiveness
attitude towards the ad
brand attitude
purchase intention
content
visuals
color: green
image: natural landscape, water
verbals
product-based claims
process-based claims
image-enhancing claims
environmental facts
nature-related benefits
communication strategy
push communication
pull communication
topics about...
diversity issues
community relations
economic prosperity
employee relations
environmental issues