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ASM_G3_Growth Strategy (scenario planning (what (framework, different…

- - - - beginning
        
        generate unusual options
      - after
        
        test for robustness
  - - - identify key strategic issue
        
        how
        
        Ask question
        
        How is technology gonna impact the way we manufacture our goods?
        
        Are changing environmental laws gonna have some impact on my business in the future?
        
        How are consumers gonna purchase our product or services in the future?
        
        what matter
        
        time horizon
        
        seeking input both inside and outside the organization
        
        large potential impact
        
        key
        
        Take contextual, competitive, and organizational issues into account
    - - identify key trends
        and uncertainties
        
        Big issue
        
        Seek perspectives
        
        Distinguish trends from uncertainties
        
        Prioritize uncertainties
    - - Plot the different scenario and visualize the differences
      - Select the most important uncertainties
      - 2*2 chart
      - Construct scenario
    - - Write our scenario
        
        Vivid description
        
        Focus on plausibility
        
        Generate details
        
        Imagine the evolution
    - - Reflect on current strategy
        
        Use possible features
        
        Current resource allocation decisions
        
        Seek to identify opportunities
        
        Generate different scenarios
- - - - Creating more value
        
        Enhance the valuable competitive position that we currently occupy
        
        Creating a new valuable competitive position
        
        Strategy
        
        Value
        
        Opportunities
        
        Capabilities
- - - - Being careful and methodical about how it growth.
    - - Often fail when they're in rapid growth phase.
    - - Geographic, localized business.