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Methdology of Mahol Dost Kaprey a.k.a Sustainable Fashion (1) Information…
Methdology of Mahol Dost Kaprey a.k.a Sustainable Fashion
1) Information Gathering
Information About Acceptance and preferences of people from
Environmental Activists
People working on Global Warming
People working on reducing the harmful impact of manufacturing Processes
Information About Global Manufacturing of Sustainable Clothing
the concentration of ethical design is coming from either progressive governments or competitive business environments
Countries actively working on Sustainable Fashion are
Australia
Scandinavia
London
Berlin
I found out that certain governments incentivize
Sustainable practices
Ethical Practices
Information About Prices
Sustainable Clothing is more expensive
but people are buying more of with every passing year
2) Finding a Facility for Production
Type of Facility
S.I.T.E Industrial area
Financing the Facility
I did boot scraping alongside acquiring loans from
Banks
Financial Institutions
Selling the Clothes
Collaboration with some leading Brands like
Alkaram
J.
Gul Ahmed
Virtual Selling
online Selling
3) Raw Material
Sourcing Eco Friendly Materials
natural/organic Fabrics that don't use
Pesticides
Harmful Chemicals
As much Water as Conventional Cotton
Other Sought After natural Fabrics Include
Linen
Bamboo
Other Options
Recycled Fabrics
Dead stock or surplus Fabrics
Leftover or unused by
Factories
Mills
Big Brands
I contacted reputable suppliers and asked for
Swatches
Small Samples
4) Developing my Design Concept
First of all I Analyzed
my target market
my ideal customer
Next I
Created Clear Design Sketches
Hired someone to Assist with
pattern Making
Sample Making
this Step required several stages of
Fixing
Tweaking
Next step was to find Production Partner
I had to show to the Factory
Perfect Garment Mock ups
Final Patterns
5) Human Resource Selection
I reached Out to a Recruitment firm and told them what i wanted in terms of
Designers
workers
Fair trade principle Ensured
6) Marketing
Promoting my Label launch
Social Media Marketing
Twitter
Faceook
Instagram
Web Marketing
Blog Marketing
Mail Marketing
Created a Sign up List