Please enable JavaScript.

Coggle requires JavaScript to display documents.

MyNotify Screen Shot 2019-05-11 at 9.49.39 PM (PROFESSOR's NOTES: (No…

- - - - b. Conservatory Shows
- - - - BANK
      - Hairdresser
      - Doctors
      - Senior Living Facilities
      - Hospital
      - Sports Events
        
        Golf events
        
        Tennis events
      - Rehab Centers
      - Hotels
      - Brookstone
      - Medical Insurance
      - Caregivers
    - - Doctors
      - Baby Boomers
      - Family Members
      - Caregivers
    - - Medical Conference
      - Seminars
      - Hotels
      - Local Events
        
        Mobility Innovation Conference
    - - Face to face
        
        Stands in medical supplies stores
        
        Stands in Publix
        
        Sports events
      - Through mail marketing
      - House to house
      - Through Social Media
        
        Facebook
        
        Instagram
    - - Peace of mind
      - One time payment
        
        Good for selling during celebration honoring or annual festivals
      - Provide independence and freedom
      - Share accountability
      - Quick emergency response
    - - Educating in order to reach
  - - - Which age group is the best target audience? (TA)
        
        Ages 40-65 (children of Elderly)
      - What is the best method of reaching TA?
        
        Facebook
        
        Info Videos, Facebook Ads, pictures of happy users, URL link to the MyNotify website
        
        Facebook ads can click straight to the MyNotify website
      - How will this keep a steady revenue with no fees?
      - Can these items be mass produced and sold in stores?
        
        If so would the price stay the same?
      - Are we providing the best service for the best possible price?
        
        What can be changed or added to improve quality?
        
        Selling a "Peace of Mind"
  - - - How many people are you reaching in the target audience?
        
        Millennials,
        
        Gen Z
        
        Seniors
      - How do we find these seniors/ how do we find them?
        
        Local senior housing
        
        Conservatory Shows
        
        Alumni events
        
        Brand influencers like Baddiewinkle
      - How can we form strategic market alliances, and with whom?
        
        CVS
        
        Walgreens
        
        Rite aide
        
        Epilepsy Foundation
        
        Geriatric Centers
        
        Alzheimer's Association
        
        SAGE: Services and Advocacy for GLBT Elders
        
        APDA: American Parkinson's Disease Association
        
        How: MyNotify has excellent features that will help improve the quality of seniors' lives. It will be very important and helpful to show its members the product. As a secondary benefit, the company can offer a special discount to the members who purchase MyNotify and donate a percentage of each purchase to the foundations or associations
      - What is your value proposition?
        
        24hr call service
        
        Unlimited contacts list that can be notified
        
        Motion detected capabilities
        
        One Payment, no monthly fees
        
        the assistance to the senior is faster than other similar services
  - - - Value proposition: mysafty,mypeaceofmind,myonetimepayment, mynotify
      - A source for narrowing down the type of senior citizen we are marketing to. There are multiple categories of senior citizens. http://bit.ly/2W3utm0
        
        Sign a deal to be a sponsor for community-wide events
        
        host an event on property to spread awareness of the product (share customer testimonials of mynotifi
        
        offer incentives for residents when purchasing the device
        
        advertise on their community website/magazine/newsletter
      - Reach out to hospice services. People are prone to falling
        
        Advertise/demonstrate at local places like Boynton beach senior center, or Mae Volen Senior Center. Many more locations like these two.

How do we find these seniors/ How do we find them?