Daniela Tavares Inbound Sales Pitch (STEP 3: Advantages & counter…
Inbound Sales Pitch
: Introduction & Qualification
This is Too Good To Go, the app fighting food waste
Mention the website form. We are calling them to sign their store into our platform and not just to explain our solution : one-shot signings save time !
Quantification of food loss/waste (regularity + amount of portions), types of items...
:no_entry: if waste represents less than 7 magic bags/week
:check: if waste amount represents 7 or more magic bags/week
Ask them about their store, how they found out about TGTG...
: How TGTG works
The app enables you to save your surplus food from the bin by selling it to our users. Users will order and pay your food waste, and come pick it up at your store during a timeframe chosen by you
:bulb: You may make this longer or shorter depending on how familiar the person is with the concept. Users of the app can do without this recap'
Surplus food is sold in magic bags, without any referencing or details asked. All you need to do is add the number of magic bags you can sell any given day
:bulb: Adapt offer to the store's typology, prices & amount of waste: 10/2.99, 12/3.99, 15/4.99 are the most common offers, suggest only one to sound like an expert and facilitate the process
Redistribution of created value: TGTG takes a commission per magic bag sold through the app + annual administrative fee that is directly deducted from the store's benefits before we make the transfer. Bank transfers are held quarterly and monthly accounting paperwork is available directly in the store's dashboard.
:red_flag: 1.09 commission for all magic bags under 4.30, over that we apply a 25% commission rate (ex: 1.25 commission for 4.99 magic bags)
:red_flag: Taxes still apply on surplus food sold through the app
Platform: Access to store dashboard from smartphone, tablet or computer to adjust supply and check orders at any time, as well as statistics.
:bulb: If compatible, suggest the automation of magic bags. Advantages include the fact that users have 24h to save the bags, but also that the store doesn't have to access its dashboard daily. User's orders can be cancelled & refunded if necessary
Advantages & counter-arguments
: earn some extra money vs. 0 earnings from throwing surplus food away. It can cover all or a part of production costs. Plus, it directly reduces the costs of garbage disposal and management for the store
: no contact nor binding period; the administrative fees are only deducted from benefits and never asked directly to the store
Easy & flexible
: offer can be adjusted at all times, platform is very intuitive, no extra-hours needed, TGTG only takes 2 minutes a day at most which equates to the same amount of time dedicated to throwing surplus food in the bin. All administrative paperwork is taken care of by our team
: Geolocalisation on the app enables customers from the neighbourhood to discover the store, try the products and potentially become frequent customers. No customer canibalisation since the products inside the magic bag are surprise and change depending on the daily surplus food. The app has 4.000.000 registered users in France alone
: rebrand the store as ecofriendly and responsible, which is important to consumers. Renown stores/chains already work with TGTG
Adapt advantages & counter-arguments depending on the store and direction the conversation is taking
: If store already donates surplus to charity, TGTG can act as a complement for days the charity cannot pick up surplus or for the food they are not allowed to collect
:warning: Smooth transition from explanations to onboarding, emphasize how fast and easy it is, and how they can always stop the partnership if not satisfied
: european VAT number + legal info, store owner info, supply automation if possible, app filters. Bank info, logo, store segment and store description can be added later on in order to make the onboarding as quick as possible
: explain at least dashboard + special days + sales tab. Everything else can be covered by the training video sent in the welcome email
:email: Ask the stores to check their inbox and create their password while on the phone thanks to the welcome email
:white_flag: Ask if they have any last minute questions, mention how receipts work, the welcome pack and the customer care hotline for stores