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Develop a Launch Strategy for Online Education at AUB (Create an Online…
Develop a Launch Strategy for Online Education at AUB
Create an Online Learning Platform by the start of the academic year 2021
Provide the necessary staffing and structure for the programs
Recruit suitable faculty and staff to the online education program
Provide necessary training workshops for staff members to become familiar with the online platforms
Evaluate the current employees and asses the need for hiring new faculty and staff
Set an organization structure for managing the program showing liability and chain of command
Hire new faculty and staff based on need
Provide adequate IT Infrastructure
Upgrade existing hardware (Servers ...)
Enlarge Moodle capacity (Upgrade Existing Software Licence)
Provide IT support (24/7 Live tech support)
Check the current internet capacity and upgrade it if necessary
Integration of existing curriculums and courses into the online platform
Creating a comprehensive database for course material
Digitizing of existing course material and creating new online material (Ex: courses that are not delivered through power-point or have a moodle page)
Evaluate the current state of courses curriculum and material (digital, blended, labs)
Modifying the curriculum syllabi and assessment criteria of courses to fit the online environment (EX; Lab courses, adding video lectures ...)
Sorting of courses and their course material
Integrating all course material into the online database
Recruit 5,000 students in 5 years
Recruit international students especially in the MENA Region
Visit and organize events to attract students from MENA region
Partner with education consulting platforms and organisations such as global study UK, masterportal.com, ...
Contact international interested potential students by phone, email etc..
Attract students to enroll in target degrees offered
Launch advertising campaigns on social media platforms and benefit from targeted ads and data analytics
Attain international accreditation for the degrees offered such as ABET for Engineering programs
Arrange webinars and training workshops for professionals in different target industries
Put effort to grow total online enrollment
Create an online advertising platform for the online education program including all needed information (FAQs, visual presentations ...)
Perform on campus visits to schools and universities
Set up a press conference to announce the launching of online education at AUB, in the presence of the president of AUB, the board of trustees, social figures, education experts and government officials.
Offer a compelling array of student services with the launch of the program
Contribute to the career of students and professionals
Arrange for internship and applied experience opportunities in their home countries
Create a web platform to connect students with recruiters
Advertise professional and networking events
Provide support systems
Ensure academic advising and office hours
Create an online alumni/student mentoring platform
Offer financial aid and scholarship opportunities
Secure easy and convenient payment methods