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MARKETING MANAGEMENT (BRANDING (name should suggest features of the…
MARKETING MANAGEMENT
BRANDING
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easy to pronounce, recognize and remembered by consumers
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MARKETING ATTRIBUTES
Service quality
Consistency of service offering
Service package
Combination of services at competitive price
Service differentiation
Offering that is unique and can be differentiated from the competitors
After sales services
Follow-up to ensure customers are satisfied
OBJECTIVE OF PRICING
to achieve target return on investment or net sales
to improve or stabilize prices
to sustain or raise market share
to counter or put off competition
to maximize profit
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PROMOTION
create awareness and favourable attitude within the target market, community and among various groups of people that are connected to the business
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