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Project 1 (Briefing deck (EXECUTIVE SUMMARY (Requirements (• Titled…

- - - - • Titled “Executive Summary”
      - • 1 page for every 10 pages of the document
      - • Page 1 of document
      - • No citations
      - • No personal pronouns: Use impersonal voice
      - • Clearly states the purpose or business problem the report address
      - • Provides the exact information you were asked to find
  - - - Demographic comes from your
      - research
      - Psychographic is based on your
      - research
      - It’s an application of the research on
      - the consumer you seek
  - - - Recap the purpose and review the main points.
      - Tie the main topics together, and, when appropriate, ask
      - for action and/or goodwill
- - - - The goal of CATME is to provide honest feedback regarding each team member’s (including yourself) contribution to the project
  - - - Dominant economic features;
      - Drivers of change and expected impact;
      - Clear demographic and psychographic profiles of consumers by segment
  - - - Summarize
      - Assess
      - Reflect
- - - - Outdoor Recreation
- - - - Defect-free
      - No inappropriate aspects or elements
      - No factual, typographical or grammatical errors
      - Must be professional in tone
      - Content and presentation as these materials may be shown to a client
      - Must represent the high quality of work that the company prides itself on producing