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Project 2 (Deliverable #2 (Analysis of potential demand (Who will visit…

- - - - Goal: to establish potential total market via revenue streams
      - “Top Down”: start with everyone in the total population and funnel down
    - - Goal: to gain insight to the potential market
      - “Bottom up”: starting with the most specific data and see how far their preferences are able to expand
  - - - Cite customer discovery:
      - “Last name, F. (2018), personal knowledge.”
      - Goal: to gain insight by identifying:
    - - What questions you ask
      - Aim to: have a hypothesis that you will confirm or reject by the end
  - - - Problem
      - Solution
      - Unique Value Proposition
      - Unfair Advantage
      - Customer Segments
      - Key Metrics
      - Channels
      - Cost Structure
      - Revenue Streams
  - - - 4 parts
        
        ■ Customer acquisition costs
        
        ■ Distribution costs
        
        ■ Hosting
        
        ■ People
- - - - Dress is business casual. Teams may strategically decide who presents their concepts; however, all team
        members must be able to answer questions
    - - Upon completion of your Shark Tank Pitch, write a summary memo that recaps the key
        discussion points, lists action items, and provides a plan and timeline for working towards the next deliverable.
    - - Teams must bring four printed copies of their Business Concepts Worksheet to their pitch to
        give to the Senior Partners in additional to submitting to Blackboard & Basecamp.
- - - - Introduction to presentation and business concept
    - - A Vision statement outlines WHERE you want to be. Communicates both the purpose and values of your business
      - Logo
      - A Mission statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives related to your customer needs and team values
      - Slogan
    - - Capital, HR, Operational/Tech, Marketing/Comm