Please enable JavaScript.
Coggle requires JavaScript to display documents.
Online Marketing (Facebook Targeting: (2009: (target friends of those who…
Online Marketing
Facebook Targeting:
Anfang:
-
Anyone who lives in Philly, studies philosophy in college and is 18 to 22
-
2012: Third Party Data
-
A retailer, for example, could upload its customer list and target ads at those who had recently bought a specific kind of T-shirt.
-
-
2014: Partner Categories
Brands could now target people based on demographics like salary; number of open credit lines; car make and model; and whether a user fit into a category such as “trendy moms.”
-
-
2014: ethnic affinity
company does not ask users to identify their race, but it assigns ethnicities based on activities such as the content and pages that users like. --> whose interests align with those of african americans
-
-
K-Faktor
stammt aus der Epidemologie und wird benutzt, um das „virale“ Wachstum von Webseiten, Apps oder Produkten zu beschreiben
-
i = Anzahl Einladungen, die ein User versendet
-
Ein k-Faktor > 1 indiziert ein exponentielles, „virales“ Wachstum
-
-
-
SEA:
-
Google Adwords 3 Schritte; Keyword, Klickpreis, Text-Anzeige
3 weitere Marketingkanäle:Instagram, Suchmaschinenoptimierung, Website, SEA, Engineering als Markeitng, Content Marketing
-
-