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Sub-Category Deep-dive (Category Competency (Bundle/ Add-on, Buyer…
Sub-Category Deep-dive
Category
Competency
Bundle/ Add-on
Buyer Profile
GMV/ Order/ ABS
Category
Completeness
vs. Key Competitor
SKU Coverage
Brand Coverage
Brand/ Seller Coverage
Category
Overview
Overall Market Size
Online Size & Market%
Offline Size & Market%
Shopee
Size of Market
Online Market%
Key Competitor Size of Market
Sub-category Deep-dive
Sub-cat Status
Online
Market Size
Penetration%
YoY% Growth
Shopee Market%
Overall
Market Size
YoY% Growth
Potential
Growing L3 cat
Seasonal L3 cat
Declining L3 cat
Shopee Sub-cat Status
SKU coverage
Which competitor is your benchmark?
Seller/ Brand Coverage
Competitor Comparison
Product Portfolio (product mix)
Promotion strategy
Big pack driven
Short-tail driven
Full SKU coverage driven
GMV/ Order/ ABS difference
Next Step (future plans)
Seasonal Strategy
L3-cat focus
Brand/ Seller focus
SKU focus
VA Pipeline
Derive from Competitors
Blooming Brands
Big/ Comprehensive Sellers
SKU-specific Sellers
Trustworthy Online Dealers
Competitor's Action
Must-win Battle
Directional Effort
Key Campaigns
【Key Questions】
1. 接下來整年的操作邏輯
2. 各向基本面指標齊全度
Increase Buyer Count
SKU Coverage
Which competitor is your benchmark?
Brand/ Seller Coverage
Increase Frequency
Prevention for
huge GMV drop
L3-L4 Category Development