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Business Planning Intensive (Learnings (Major (Technology will drive…
Business Planning Intensive
Learnings
Growth 10-15% p/a
Find what's the best in your industry every 3 years
Major
Technology will drive business efficiency
The blank canvas
Our current competitors may not be the ones to worry about
Understand the competitive landscape
If you are aiming to be up there in your chosen market, make sure you are number 1 or 2
The global opportunity
Lean thinking
Contrarian thinking
Stand in your competitor's shoes
Test your strategy 3 ways
Build your people capability
Police implementation
Always have your business ready for sale
Once a year, update your vision map
For growth, setup triggers (if, then, that)
Fix cashflow issues first and foremost
test
SWOT
How can I use these strengths to commercialise these opportunities?
How do I use the strengths to overcome the threats?
What do I do to make sure that these weaknesses don't spoil the opportunities?
What if the weaknesses combine with the threats? Corrective action?
Resources
Book: What to do when machines do everything
e-Myth
Workbook
Magic wand - page 13
Methodology in planning - page 6
Vision
By 2025, a hub of busy, and highly effective creative superstars
Actions
Find resources to keep you in the know of cutting edge
What are the three things you'll do?
Set regular time aside to work on business strategy
Update and use SOP's
Amalgamate current disparate notes
Print and have Ben follow procedures as a test
Have a quick and easy way to capture thoughts and ideas
Update CRM with correct information
Put process in place to keep this up to date (This week)
Set time aside to get it up to date now (Today)
Find a tool/place to have this easy to access (This week)
Increase production quality
Learnings 2
Focus on things that you CAN control
What are the internal forces?
What are the external forces?
External mastermind group
2-3 people, once a month
Business Vision = where you want to be at a point in time
Business Purpose = Your why and this will never change
To help businesses communicate their message with impact
This gives you focus
Start with why
We help businesses communicate their message with impact.
We do that by creating high quality, engaging media with emotion.
What difference would this make to your business?
Creates filters for decisions
Focus on core work
Continuous learning, research, and upskilling
Force field to pick apart a problem to work on, Mindmapping for brainstorming
Mindmap, then 3 branches for actions
Who and by when?
Core values = what's important to you?
Issues to fix
Delivering projects late
+
Process
(action) Follow the updated SOP (next week)
(action) Have a simple visual that displayed all the time of the process
Expectations
-
Time management
(action) Setup a production calendar (this week)
Client changing scope
Process for clear expectations (project document?)
Resources
Up-skill Ben to be more autonomous
Cashflow
+
Invoice for recording component immediately after shoot
Update SOP to ensure invoicing done immediately
Process to follow up on invoices
-
Too busy editing and forget to invoice
Not enough jobs in the pipeline
Not charging enough
Video deliverable too vanilla
+
Training for editing staff
Note inspiring videos on social media, and break each one down
Bring in an expert editor for treatment (may also be virtual)
-
Client doesn't value high value deliverable
Pricing
Cost plus: material + labour + overheads + profit / volume over the year = Price
Competitor pricing
Demand based: what will the market bear? What will pay for your product?
Government regulations: does the government set the price?
Marketing/business plan: are we targeting margins, growth, or both?
Freemium