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Execution (DIGITAL ONLY Entry Points to conversion (Clicks On Banner &…

- - - - Enters Competition/Converts
      - Does not convert
        
        Gets remarketed to
        
        Enters Competition/Converts
        
        Clicks On Banner & ID is captured. Does Not convert until 3rd remarketing phase
        
        Enters Competition/Converts
- - - - Hears on Radio again
        
        Visits site naturally, Enters Competition/Converts
        
        Sees Banner, does not click
        
        Sees banner once more. Banner is not clicked on. Does not see banner thereafter.
        
        Clicks On Banner & ID is captured. Does Not convert
        
        Gets remarketed to
        
        Enters Competition/Converts
    - - Gets remarketed to
        
        Enters Competition/Converts
    - - Friends see the banner
        
        Friend see banner, does not click but converts offline
        
        Friend Clicks On Banner & ID is captured.
        
        Friend Gets Remarketed to
        
        Enters Competition/Converts
        
        Listener Sees & Clicks On Banner & ID is captured.
        
        Gets remarketed to
        
        Enters Competition/Converts
        
        Enters Competition/Converts