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Personalization use cases (Business problem (Low Conversions/ cart …
Personalization use cases
Ecommerce funnel
Recommendations
Home Page
Product listing page
Product description page
Cart page
Content
On page content
Off page content
Search personalization
Marketing
Segmentation
Predictive segments
Campaign
management
Audience selection
Message Selection
Promotion Strategy
Channel selection
Timing and execution
Triggered actions
Business problem
Customer unsubscription
from communication
Content not relevant
Communication is too frequent
Communication Channel is not preferred
Communication Timing
Lack of Integration Across Touchpoints
Lack of unified commerce platform
Lack of Unified customer view
Lack of unified personalization
Lack of integrated of marketing across journey
Low Interest in
Outbound Campaigns
Communication timing is wrong
Content is not relevant
Communication is too frequent
Promotions not appropriate
Promotions not attractive
Inappropriate channel
Lack of Integration Across Touchpoints
lack of unified customer view
lack of unified personalization
Lack of unified commerce platform
Lack of integrated of marketing across journey
High exit rate on website
Products not relevant
Products not relevant for interest
Lack of personalization
Lack of integrated customer view
Website layout
Layout not intuitive
Navigation layout
Product & Navigation
Search is not suitable
PLP/PDP layout
Hierarchy problem
Navigation design
Price & promotions not clear
Hidden costs
Site Performance
Slow
Broken Experience
Lack of Integration Across Touchpoints
Lack of unified commerce platform
Lack of unified customer profile
Lack of unified personalization
Lack of integrated marketing
Customer reviews not present
Low Return
on Digital Advertising
Content not suitable
Content not appropriate for platform
Platform not appropriate
Lack of relevance to consumers
Lack of customer-product propensity
Lack of Integration Across Touchpoints
Lack of Unified Commerce Platform
Lack of Unified customer view
Lack of unified personalization
Lack of integrated marketing across journey
Non optimal response
for Price Promotions
Products not appropriate
Lack of customer-product propensity
Timing not appropriate
Segment not appropriate
Segmentation methodology is inappropriate
Lack of Transparency of Pricing
Hidden costs
Lack of Integration Across Touchpoints
Lack of Unified commerce platform
Lack of unified customer view
Lack of unified personalization
Lack of Integrated marketing
Low Conversions/ cart
abandonment in Digital Funnel
Site perfromance
Slow
Broken navigation
Return policy
Pricing Policy
Hidden costs
Lack of transparent pricing
Delivery Issues
Inventory/Assortment issues
Customer base/assortment mismatch
Inventory calculations disconnected from customer base
Lack of Relevant Content
Content Personalization
Lack of relevant products
Integrated referral marketing
Site Navigation
PDP/PLP
Search issues
Navigation Design
Hierarchy Problem
Payment Issues
Payment options
Broken experience
Security Issues
Lack of Integration Across Touchpoints
Lack of Unified Customer view
No Unified Personalization
Lack of Integrated Marketing
Lack of Unified Commerce
Product Discovery & Navigation
Hierarchy Problem
Navigation Design & layout
Search
PDP/PLP Layout
Enabler
Customer data platform
High performance
architecture
Data lake
Objective
Real Time
Use case driven