Please enable JavaScript.
Coggle requires JavaScript to display documents.
〔ASM〕G4-Business Growth Strategy (Growth Through Scaling (Scenario…
〔ASM〕G4-Business Growth Strategy
Growth Through Scaling
Scenario Planning Step
Step1: Identify key strategic issue
Scoping the appropriate time horizon
Seeking input inside and outside the organization
Identify important strategic decision
Step 4 :Write a Scenario Plan
4 different possible futures
vivid description
focus on plausibility
Generate details
hypothetical newspaper headlines.
newspaper
the sort of dynamics of life
different scenarios
website
imagination,brainstorm details, idea
impact your business
Step2:Tell the key trends and Uncertain
Key Uncertian
Build the scenarios
Prioritize uncertainties
most uncertain
most important
Seek a variety of perspectives
Big issues
The most impact on business in the future
Key Trends
Apply across all the scenarios
Trajectory will continue as you've observed
Certain Factors
Rule out of planning
Step3:Construct scenarios
Plot different scenarios
Help to visualize
Two uncertainties
Create the scenarios
Arise four different outcomes
Tips
Each quadrant nearly mutually exclusive
Example
Video games consoles industry
Software revenue models
License/stream
Purchase
Device type
Single-purpose device
Multi-purpose
Step 5 Reflect on current strategy
possible futures
strategy dicisions
robust
different potential futures
current resource
allocation decisions
different scenarios
resources prove
equally valuable
seeking to identify opportunities
strategic moves more robust.
generating different scenario
two uncertainties
to see how things evolve
try to help you imagine
future scenarios
how robust your strategy
those scenarios
Scenario Planning
identifying the key strategic issue
identify key trends and uncertainties
construct different scenarios.
visualize those scenarios
examine the robustness
Scenario Planning
help you visualize the robust of your strategy and scale your business
EX:Apple smartphone
compete with blackberry
formulating strategies robust to future scenarios
make single point forecast of the futrue
help avoid the groupthink
Growth through Scaling
How to growth through particular situation?
Internet search
Advantage
disadvantage
Step1:high growth potential market segment
competitor anlysis
Environmental analysis
analysis industry structure& competitive dynamics
competitive lifecycle analysis & competitive position
Step2:Formulate a plan that is robust to different scenario
Capabilities analysis
stakeholders analysis
Internationalization anylsis
Diversification analysis
Growth Strategy
Growth Risks
Growing too slow
Growing top line
Growing too fast
Growing in the wrong direction
Overstretching
Why grow?
Profit
Economies of scale
Not a strategic reason
Pressure to grow
Create more value
Market share
Growth Alternatives
New ventures
Niche market firms
Slow growth firms
Growth Strategy
The growth of individual firms
Grow
Proactive.
Intentional
Strategically
Consistent with the company's purpose
Grow strategies
Growth through scaling
Growth via market entry
Growth through acquisition
Organic growth through innovation
Strategy and Growth
Why do we attempt to grow?
Opportunity
valuable competitive position
Create value
Capabilities
Values
Understand how you will create more value through growth
Team members
Sharon
Vendy
Wily
Iris
Debby