Please enable JavaScript.
Coggle requires JavaScript to display documents.
Content strategy (Quarterly/ yearly plan
any big campaign/ events?,…
Content strategy
- Quarterly/ yearly plan
- any big campaign/ events?
-
-
-
- Customer avartar
- primary segment
- secondary & teriary (interested in our services, but we don't actively pursue them
perspectives (convenience, good services, attentive to details, etc)
-
-
background:
- experience in the industry?
- responsible for?
- company profile (revenue, headcount, trajectory)
demographic:
- age, gender
- income
- family status
- location
Identifiers:
- company position
- preffered communication channels
Goals:
- wat motivate them (profit, be seen as innovative, valuable, etc)
- main responsibility in the roles
- biggest opportunities, biggest risks
- major fear & anxiety
- ambition
Challenges:
- what is hard for them to do in-house
- where is their resistance & push-back at work?
- pressures & problems from the rest of the teams?
- pressures & problems from industry & competitors?
Influences:
- where they get info? (go-to website, podcasts, and books)
- who they pay attention to? (if abc do this, i'll do it)
How we help:
- wat part we can make it easier?
- wat problems we handle for them?
- how we make them look good?
Key objections:
- logistics?
- budget?
- lack of authority?
- don't think it will work?
- After finish customer avatar, think abt the best offer our primary customers need.
wat matter most to primary customers?
- pricing
- service
- speed of implementation
- pure performance/ efficiency/ optimization
-
CREATE CONVERSIONS
high quality front end content (blogs, podcast, video, social media updates, etc)
front end opt-in offer (industry report, cheat sheet)
-
-
-
-
-
Facebook
help & guide people (E.g useful tips, advice)
-
-
-
-
company updates/ activities (team building, company trip, etc)
-
North Star
Increase Sales (increasing number of customers, increase amount of $ customers spend on us)
-
consider buying Leads (where, quotation, etc)
EMAIL
on-boarding sequence
1: welcome, here is wat u opt in for, here is resource to get started, with a bit info about us
- common problems & how our customers (who are just like u) overcome them
- bonus tips to deal with industry things
- wat we do, why it'd be great for u
- answer FAQ. wanna book a call?
-
- book ur freecall today, benefits, benefits, benefits, testimonials
- we noticed u haven't booked ur free call yet. was it something we said?
-
-
Opt-in offer (white paper, industry reports, edu courses, cheat sheet, check list, webinars, coupons, demo or downloads)
-
-
CUSTOMER PERSONA
1
emotional needs:
- innovation
- fulfill potential
- create change through technology
-
-
-
-
-
ppl, hiring, hr information, offshoring
4 themes, 3 topics per theme
Main objectives:
- convince ppl to outsource to Vietnam
- convince ppl to use our services