Introduction To Gamification (What Is? (Uses (To increase target behaviour…
Introduction To Gamification
Coined by Nick Pelling
Is the use of game elements and game thinking in non-game
To increase target behaviour and engagement
In a non-game environment
Game elements (not full-games)
Is about using game elements outside games
What can be used for?
What’s so engaging about games?
The games are well designed to not stop playing.
When we gain a level the brain produces dopamine
Gamification Design Framework
Helps marketers and other professionals
Was created by Kevin Werbach of Pennsylvania University
The 6 steps
DEVISE THE ACTIVITY LOOPS
These make sure the players keep playing
DESCRIBE THE PLAYERS
Who should be playing this Gamified system?
What is the target audience?
DELINEATE TARGET BEHAVIOUR
What behaviour should be rewarded?
What behaviour is expected of players?
DON’T FORGET THE FUN
Where’s the fun in the Gamified system?
DEFINE BUSINESS OBJECTIVES
How should benefit the organisation?
DEPLOY THE APPROPRIATE TOOLS
What elements are necessary
Intrinsic motivation doesn't produce positive results
It's recommended not to use rewards in gamification
can be very effective, if used correctly.